1
The Entry Point Generative Search Audit
We benchmark your current visibility across the major generative AI platforms and identify exactly where competitors are being recommended in your place.
Generative Engine Optimisation Services For AI Search Visibility
AI search is already recommending Essex businesses to your customers. We make sure it recommends yours.
Get My GEO StrategyAre AI Search Results Recommending Your Competitors Instead?
More customers are using AI-assisted search to compare companies, ask for recommendations, and shortlist providers.
If your business is not being mentioned, cited, or clearly understood by these systems, you could be missing visibility before the customer even reaches Google's traditional results.
Optimised For
ChatGPT 
Claude 
Gemini 
Perplexity 
Copilot The Deliverables
What You Get With Our Generative Engine Optimisation Service
A complete Generative Engine Optimisation system designed to make your brand the recommendation generative AI returns
-
Multi Platform
Multi-Platform Generative Visibility
We optimise for ChatGPT, Claude, Gemini, Perplexity and Microsoft Copilot in parallel, not just one platform, so your visibility compounds across the entire generative search ecosystem.
What's Included
ChatGPT Claude & Gemini Perplexity -
Entity Graph
Brand Entity
Signal EngineeringWe build the entity graph (name, services, locations, reviews, third-party mentions) that generative engines pull from when deciding which brands to recommend.
What's Included
Brand Profile Reviews Third-Party Mentions -
Conversational Intent
Conversational Query Targeting
We map the conversational queries your buyers actually use inside generative AI tools and build content engineered to satisfy those queries directly.
What's Included
Prompt Mapping Long-Form Queries Direct Answers
-
Trust Signals
Source Quality & Trust Signals
We strengthen the trust signals (original research, expert authorship, structured citations) that generative AI weighs heavily when choosing sources.
What's Included
Original Research Expert Authorship Structured Citations -
Share Of Voice
Generative Search Tracking
We track brand mentions, recommendation share and citation frequency across the major generative platforms so progress is measurable.
What's Included
Mention Tracking Recommendation Share Citation Frequency
Request a GEO Strategy
Free SEO audit. No pressure, no obligation.
GEO Does Not Replace SEO.
It Builds On It.
Generative Engine Optimisation works best when your SEO foundations are already strong. AI search systems still rely on clear website content, trustworthy sources, strong entities, topical authority, local relevance, and external signals.
GEO takes those foundations and adapts them for AI-generated answers, recommendations, citations, and conversational search journeys.
Traditional SEO
The foundational strategy for organic visibility.
- Helps you rank in Google search results
- Targets keywords
- Focuses on pages, rankings, links, and local SEO
- Measures rankings, clicks, and traffic
GEO
New ApproachThe evolution for AI search systems.
- Helps you appear in AI-generated answers and recommendations
- Targets questions, prompts, comparisons, and decision journeys
- Focuses on entities, citations, mentions, structured answers, and trusted sources
- Measures AI mentions, citations, visibility, and recommendation share
Our Generative Engine Optimisation Process
Generative Engine Optimisation works when it is structured as a system
2
Entity & Content Engineering
We strengthen the entity signals around your brand and rebuild priority content for conversational query satisfaction.
3
Trust & Authority Build-Out
We secure the third-party mentions, structured data and source signals generative engines rely on to surface trustworthy brands.
4
Track & Refine
We monitor recommendation share, citation frequency and traffic from generative engines and refine the strategy based on real platform behaviour.
The Deliverables
What You Can Expect
Structured GEO work that turns ChatGPT, Claude, Perplexity and the wider generative search ecosystem into a reliable source of brand recommendations and qualified enquiries.
- Insights
Clearer visibility across modern search
Understand where your business appears across Google, local results, AI Overviews, ChatGPT, Perplexity, and other discovery platforms.
- Strategy
Better brand understanding
We help search engines and AI systems understand who you are, what you offer, where you operate, and why customers should trust you.
- Analysis
More recommendation opportunities
Your content is shaped around the questions, comparisons, and decision-making prompts customers use before they enquire.
- Execution
Stronger authority signals
We improve the supporting profiles, mentions, citations, and content signals that reinforce your business as a credible option.
- Strategy
Competitive visibility tracking
See where competitors are being shown, recommended, cited, or mentioned ahead of you.
- Document
A strategy that supports leads, not vanity visibility
The goal is not just to appear in AI search. The goal is to appear for searches that can influence real enquiries.
Ready to get recommended by the generative engines?
Generative search is the new front door. Make sure your brand is on it.
Frequently Asked Questions
Common questions about generative engine optimisation
What is Generative Engine Optimisation?
Generative Engine Optimisation (GEO) is the discipline of optimising content, entity signals and authority so generative AI platforms (ChatGPT, Claude, Gemini, Perplexity, Copilot) recommend your brand when users ask for a provider in your category.
How is GEO different from AEO?
Answer Engine Optimisation focuses on citation inside answer panels like Google AI Overviews. Generative Engine Optimisation focuses on recommendation share inside conversational generative AI platforms. The disciplines overlap but require different tactics.
Which generative platforms do you optimise for?
ChatGPT, Claude, Gemini, Perplexity and Microsoft Copilot are the priority platforms. We optimise in parallel because the platforms increasingly draw from overlapping signals.
How long does GEO take to produce results?
Most clients see early visibility growth within 90 days. Building defensible recommendation share in competitive categories typically takes 4 to 6 months.
Will traditional SEO still matter if I do GEO?
Yes. Generative engines pull heavily from sources that already perform well in traditional search. Strong technical SEO, authority and content remain prerequisites for GEO success.